| |
|
Holiday
|
|
|
|
|
|
In Christianity Easter celebrates the resurrection of Jesus Christ. Passover is
the celebration of the Israelites being freed from slavery. Easter is a time to
celebrate your faith, as well as the love of your family. Flowers are a
beautiful accent to anyone's Easter or Passover Festivities! |
| Easter represents anything Spring. Some favorite
Spring flowers are tulips, hyacinths, daffodils, iris, daisies, lily of the
valley, violets, pansies, lilies, mini carnations, gerbera daisies, and
pussywillows. Potted plants for Easter are also becoming widely used, some
include azaleas, kalanchoe, and of course, Easter lily. |
|
Easter/Passover floral purchases rank third in holiday sales. Out of the
flowering house plants purchased for Easter/Passover 50% of them are lilies.
The most popular cut flowers purchased for Easter/Passover are mixed flowers at
42% of the sales. |
|
|
Mother's Day can be traced back to the 1600s when the
ancient Greeks paid respects to mother goddesses, Cybele and Rhea. This
established a special day being set aside to celebrate one's Mother.
On May 10th 1908, the first Mother's Day observation was held in Grafton, West
Virginia. This day commemorated the death of Anna Jarvis's mother. In general
Anna Jarvis has been credited for generating the idea of Mother's Day in North
America. Anna Jarvis played a major role in trying to get the government to
establish a national holiday to honor mothers. On May 9th 1914, President
Woodrow Wilson declared the second Sunday in May Mother's Day. |
|
Although your mother should be pampered everyday, Mother's Day should be extra
special. Flowers are a perfect gift for any mother. All mother's love flowers,
show Mom just how much you truly appreciate her and send her a beautiful fresh
arrangement of flowers.
|
| You can accent this special day with many different
types of floral arrangements. Here are a few ideas for Mother's Day, sure to
make your mom smile! |
-
Serve your mom breakfast in bed, complete with an arrangement of her favorite
fresh cut flower on the side.
-
Personalize mom's arrangement by including her favorite flowers or favorite
color in it.
-
Pick an arrangement that goes with mom's taste or personality. If she is upbeat
and active, an arrangement with vibrant orange and pink flowers such as our
Fiesta bouquet would suit her nicely. If she is more traditional, a good choice
would be more cream colored or pastel colored flowers, such as our Pretty In
Pink bouquet.
-
Try to suit mom's interests. If she is a gardener send her something to give
her joy all season long. Good ideas would be azaleas or lavender plants.
|
| Mother's Day makes up over one fifth of floral
purchases amongst the floral holiday sales. Mixed flowers are the most popular
choice in fresh cut flowers for Mother's Day. Geraniums and petunias are the
number one in sales for flowering plants. |
|
|
| Administrative Professionals Week is the last full
week of April. Administrative Professionals Day is always observed on the
Wednesday of Administrative Professionals Week. This week was established in
efforts to recognize secretaries and administrative assistants for their
contributions to the workplace. A very thoughtful way to express your
appreciation for your employees, or even coworkers during this week is by
sending them a gift of flowers. A beautiful floral arrangement can brighten
anyone's day and let them know, without words, that their contributions to the
company are both recognized and appreciated. |
The following are the dates for Administrative
Professionals Week and Administrative Professionals Day for the next three
years.
Administrative Professionals Week
-
April 24-30 2006
-
April 23-29 2007
-
April 22-28 2008
Administrative Professionals Day
-
April 27 2006
-
April 26 2007
-
April 25 2008
|
|
|
| Tradition. One of the most common words associated
with Christmas. It is a time spent with family and friends. Christmas brings
out the best in people and reminds everyone just how lucky we are to have one
another. Christmas represents peace, love and happiness. During this festive
season flowers are a perfect gift to give to bring someone a little bit of joy. |
-
Greeting your guests at the door with a small potted plant bearing a personal
tree ornament for them to take home.
-
Use fresh flowers in individual water vials on your Christmas Tree.
-
Everyone's favorite, poinsettias to each family.
-
Use wrapped boxes and bows with floral arrangements set in them as table
decorations, or displaying them throughout your home.
-
Set candles in seasonal floral arrangements for hall or table decorations
-
Attach fresh flowers to your garland, decorating mantles and banisters.
-
Float candles and flowers such as red Gerbera Daisies in seasonal crystal
dishes for a fabulous center piece.
-
As guests leave for the evening, have vases of loose red, white, and green
flowers by the door and invite them to take one home.
|
|
Christmas is the number one floral holiday. According to recent holiday sales,
flowers are quickly becoming a very popular Christmas gift. Women make up 85%
of purchases for floral items for Christmas, with 15% being by men. Of these
purchases, 48% are for gifts and 52% are for self.
|
-
Poinsettias make up 88% of the flowering plants purchased for Christmas. The
most popular being, of course, red.
Poinsettias originated in Mexico. It grows there as shrubs that can get up to
ten feet tall.
-
Poinsettias come in more colors and variations than the ever popular red. Other
colors include, white, cream, yellow, pink and peach. Poinsettias can even come
striped, marbled, or spotted with contrasting colors.
|
|
|
|
Every February flowers and gifts are exchanged between loved ones, all in the
name of St. Valentine. Many believe St. Valentine to have been a martyr for
refusing to give up his Christian Faith. He died on February 14th, 269 AD, and
on that day leaving a note to the jailer`s daughter, signed `From your
Valentine`. Gradually, St. Valentine came to be known as the `patron saint of
lovers`.
The first step of sending flowers to your sweetheart is figuring out their
preferences. Do they have a favorite flower? What are their hobbies? What is
their favorite color? There are many different flowers and floral arrangements
that can melt even the pickiest person`s heart.
Valentine`s Day is a very busy floral holiday. To get the best selection and to
ensure prompt delivery it is best to have your order made at least one week
prior to the big day.
|
|
According to Roman mythology, Cupid was the god of Love and the son of Venus.
Venus was the goddess of love and beauty.Cupid made people fall in love by
shooting them with his "magical" arrows. Cupid not only made others fall in
love, he too fell deeply in love with a mortal maiden by the name of
Psyche.Cupid and Psyche got married. Venus was very jealous of Psyche's beauty
and would not allow her to look at Cupid. Eventually, her sisters convinced her
to look at the handsome Cupid. Venus punished her daughter-in-law and made her
complete three difficult tasks. The last one resulted in Psyche's death.
Cupid found her lifeless on the ground and removed the eternal sleep from her
body, bringing her back to life. The gods were so touched by the love they
shared that they granted her immortality. Cupid, therefore, represents the
heart and Psyche represents the struggles of the human soul.
|
The favorite flower of Venus, the roman Goddess of Love (Cupid's Mother) was
the red rose. The color red stands for strong feelings, this is why a red rose
is known as the flower of love. The most popular colors of flowers given on
Valentine's Day are red, white, and pink (which is a combination of the
latter two). Red symbolizes passion, while white symbolizes purity. Pink is
generally the most appropriate color for young lovers - a meeting point between
the red and white roses.
Giving flowers on Valentine's Day became more popular in the 17th century.
Roses have long been associated with love, and today they are considered
synonymous with Valentine's Day. Traditionally, long-stemmed red roses are
given on Valentine's Day along with chocolates. Chocolate has been long
associated with sensuality and indulgence, both of which are deeply entrenched
in Valentine's Day celebrations.
If you are giving roses to a friend or family member, red roses may not be the
perfect gift. Try giving them yellow, peach, white, or a mixture of all of the
colors. |
| This is a simple case of supply and demand. The most
popular flowers for Valentine`s Day are long-stemmed roses, especially
long-stemmed red roses. Several rosebuds must be sacrificed to obtain a single
long-stemmed rose. There is normally a lot of product sacrificed after the
Christmas demand to make room to fulfill the demand for Valentine`s Day roses.
Another contributing factor is that Valentine`s Day brings with it longer
hours, and florists and greenhouses having to hire additional help to get
through this busy time. |
| In 2003 the estimated number of roses sold was 156
million. Valentine`s Day ranks 4th in holiday sales. On Valentine`s Day the
vast majority of the flowers sold are cut flowers, ranking them first amongst
the holidays for cut flowers only sold. Of the cut flowers purchased just over
half of them are roses, with red being the most popular. |
| Christmas |
31% |
30% |
| Mother's Day |
24% |
27% |
| Easter/Passover |
18% |
13% |
| Valentine's Day |
17% |
22% |
| Thanksgiving |
5% |
5% |
|
| *Data collected by Ipsos-Insight for the American
Floral Endowment's Consumer Tracking Study, 2003. |
|
|
| |